How the memory of an experience affects our remembered satisfaction? Marketers are obsessed with measuring customer […]
Not all consumers’ needs are the same 360 days a year, and not all products are […]
Now that government restrictions on social distance are loosening and we are finally going out of […]
In many communications, marketers can decide whether to use “politically correct” expressions or expressions that are […]
One of the most important challenges for marketers is to make consumers change their behaviors. In […]
Common sense assumes that making consumption decisions at different times of the day has no impact […]
Many marketers want to create “cool” brands to be successful in the marketplace. Consumers rarely want […]
New products are offered every day in the marketplace and marketers spend billions of dollars to […]
There are many beliefs in marketing, many of which are in contradiction with each other. Some […]
During the last 10 years, the mobile revolution has completely changed the way consumers are experiencing […]