Passionate about market and consumer research
I am fascinated by how people make their consumption choices every day, how seemingly trivial factors drive behavior, and how psychological forces govern consumption.
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Monthly Consumer Discoveries
The latest discoveries in consumer and market research
Brands are more and more frequently using taboo words in their communication. For example, RXBAR launched in 2018 the “No B.S.” campaign, and the brand Meatless Farm launched the “That’s a M… F… Burger” campaign. However, not much is known on how taboo words affect consumers. […]
Census Bureau data for 2018 say that 67.3 million US residents spoke a language other than English at home. This number has more than doubled since 1990 and almost tripled since 1980. Given that in the future we are expecting even more migration, there will be […]
How the memory of an experience affects our remembered satisfaction? Marketers are obsessed with measuring customer satisfaction. Companies are eager to track how much their customers are satisfied, and market research companies offer expensive services to track this important KPI. However, the measurement of customer satisfaction […]