A screwdriver and a movie are very different things. One is bought for its immediate functionality, […]
Brands are more and more frequently using taboo words in their communication. For example, RXBAR launched […]
Census Bureau data for 2018 say that 67.3 million US residents spoke a language other than […]
How memory of an experience affects our remembered satisfaction? Marketers are obsessed with measuring customer satisfaction. […]
Not all consumers’ needs are the same 360 days a year, and not all products are […]
Now that government restrictions on social distance are loosening and we are finally going out of […]
In many communications, marketers can decide whether to use “politically correct” expressions or expressions that are […]
One of the most important challenges for marketers is to make consumers change their behaviors. In […]
Common sense assumes that making consumption decisions at different times of the day has no impact […]
Many marketers want to create “cool” brands to be successful in the marketplace. Consumers rarely want […]